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Privacy Policy

PRIVACY POLICY

Kraken Fitness Ltd. Last Updated: September 11, 2026

1. Introduction

This Privacy Policy explains how Kraken Fitness Ltd. (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information through our website (krakentraining.com), our facility at 6637 Hastings Street, Burnaby, BC V5B 1S1, and related services.

We are committed to protecting your privacy in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the British Columbia Personal Information Protection Act (PIPA).

2. Information We Collect

Information you provide directly

  • Contact information: Name, email address, phone number, mailing address
  • Emergency contact information
  • Health and fitness information: Medical history, injuries, physical limitations, fitness goals, and other information you provide for program design
  • Body composition and assessment data: Measurements collected through body scanning technology during your training program
  • Payment information: Credit card or other payment details processed through our billing platform
  • Photos and progress images: If you choose to provide them
  • Communications: Messages between you and your trainer or our staff through our business messaging platform

Information collected automatically

  • Website data: IP address, browser type, device information, pages visited, and referring URLs
  • Cookies and tracking technologies: We use cookies and similar technologies to improve your experience and analyze website traffic
  • Advertising platform data: Conversion tracking data collected through Meta (Facebook) Pixel and similar tools when you interact with our ads or website

Information collected at our facility

  • Security camera footage: Common areas are monitored by video surveillance (no audio) for security purposes
  • Meeting room recordings: Meeting rooms are audio and video recorded for internal training and quality assurance purposes, with notice posted inside

3. How We Use Your Information

We use your personal information to:

  • Deliver your training program: Design programming, track progress, coordinate scheduling, and communicate with your coach
  • Process payments: Charge the payment method on file for amounts due under your agreement
  • Communicate with you: Respond to inquiries, send appointment reminders, training check-ins, and service-related messages via SMS, email, or phone
  • Send promotional messages: Inform you about new programs, services, or promotions (you can opt out at any time)
  • Improve our services: Analyze usage patterns, train staff, and improve our facility and programs
  • Ensure safety and security: Monitor facility common areas and maintain a safe training environment
  • Advertising and analytics: Measure the effectiveness of our advertising campaigns and understand how visitors use our website
  • Comply with legal obligations: Respond to lawful requests from law enforcement or regulatory bodies

4. SMS Communications

We use SMS text messaging to communicate with prospective and current clients. For full details on SMS message types, consent, opt-out, and frequency, see our SMS Consent Page.

Prospective clients consent to SMS when submitting information through our website, landing pages, or online forms. Current clients consent to SMS by signing a Training Agreement or Online Coaching Agreement at enrollment.

To opt out of SMS at any time, reply STOP to any message.

SMS/Mobile Information: We do not sell, rent, or share your mobile phone number with third parties or affiliates for their own marketing or promotional purposes. Message frequency varies by subscription type. Message and data rates may apply.

5. Cookies and Tracking Technologies

We use the following technologies on our website:

  • Essential cookies: Required for basic site functionality
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
  • Advertising pixels: Meta (Facebook) Pixel and similar tools to measure ad effectiveness and deliver relevant advertising

These tools may collect data about your browsing activity across websites. You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our site.

6. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information.

We share your information only in the following circumstances:

  • Service providers: We use third-party platforms to deliver our services, including platforms for workout programming, scheduling and billing, body composition analysis, video communication, and business messaging. These providers access your information only as necessary to perform their services and are bound by their own privacy obligations.
  • Advertising platforms: We share limited data (such as conversion events) with advertising platforms like Meta to measure and optimize our advertising.
  • Legal requirements: We may disclose your information when required by law, court order, or governmental regulation, or when necessary to protect our rights, safety, or property.

7. AI-Assisted Notes

Our coaches use AI tools to write up notes from recorded sessions and to summarize your weekly check-ins and training logs, so they spend their time on you rather than on paperwork. Your coach reviews every summary and makes all decisions about your program. You can decline recording or the use of these tools at any time with no change to your coaching.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

  • Active client records: For the duration of your membership or program, plus a reasonable period after.
  • Financial records: As required by Canadian tax law (generally 6 years).
  • Security footage: Retained for a limited period and overwritten on a rolling basis.
  • Marketing and inquiry data: Until you opt out or request deletion.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. Client communications are conducted through secure business platforms. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Under PIPEDA and PIPA, you have the right to:

  • Access your personal information held by Kraken Fitness
  • Correct inaccurate or incomplete information
  • Withdraw consent for non-essential uses of your information (such as marketing communications) at any time
  • Request deletion of your personal information, subject to legal and contractual obligations
  • File a complaint with the Office of the Privacy Commissioner of Canada or the BC Office of the Information and Privacy Commissioner if you believe your privacy rights have been violated

To exercise any of these rights, contact us using the information below.

11. Children’s Privacy

Our website is not directed at children under 12. We do not knowingly collect personal information from children under 12. Our Teen Training program (ages 12-17) requires written consent from a parent or legal guardian, and all personal information is collected with parental knowledge and consent.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective immediately upon posting to the Site. The “Last Updated” date at the top of this page indicates when the policy was last revised. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights:

Privacy Officer Kraken Fitness Ltd. 6637 Hastings Street Burnaby, BC V5B 1S1 Email: Phone: 604-757-1927

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