Kraken Fitness started in 2016 as a one-person personal training operation inside a mobster’s gym in Vancouver. Today it’s a 7,000 square foot coached transformation gym in North Burnaby, near Brentwood, built specifically for people who don’t feel comfortable in traditional gyms. Here’s how it happened — and why the name comes from Josko’s actual last name.
Watch: The History of Kraken Fitness
In the debut episode of the Kraken Power Podcast, Josko and Brandon share the full origin story of Kraken Fitness — from a mobster’s gym in Vancouver to a 7,000 square foot personal training facility in Burnaby.
Where the Name Kraken Comes From
Kraken Fitness is named after Josko’s actual last name. His family name is Krkan (K-R-K-A-N), and when he started the business, he anglicized it to Kraken — like the sea monster — because it was memorable and unique. The branding has been built around the sea monster ever since.
The name predates the Seattle Kraken NHL team by years. Josko and Brandon hear the comparison constantly — “like the hockey team?” — but Kraken Fitness was founded first. Clients have even been stopped in Seattle wearing Kraken Fitness merchandise, with locals assuming it was hockey gear.
The name has become so associated with Josko that even government documents now recognize both spellings. Friends and family members gift Kraken-branded products year-round — Kraken Spiced Rum, Kraken Guard Old Spice deodorant. At this point, the brand and the person are inseparable.
What started as a simple last name has become a recognizable fitness brand in Burnaby and across the Greater Vancouver area, with podcast listeners tuning in from Australia, New Zealand, Singapore, and Europe.
The Mobster’s Gym: Where It All Started
Kraken Fitness started in 2016 inside a gym in Vancouver run by a man Josko describes as “the weirdest, craziest, most racist guy ever” — who also happened to be genuinely inspiring in moments. Between the yelling and the sketchy activity, there were real lessons.
The one that stuck: Josko was struggling to build attendance for his group fitness classes and was ready to quit. The gym owner put his hand on Josko’s shoulder and said, “Hey, Yashko — Rome wasn’t built in a day, buddy.”
Josko kept going. That group class eventually became one of the most popular in the gym. The lesson — just keep pushing forward, and eventually it will happen — became a core philosophy at Kraken Fitness.
In 2018, Josko moved to a different gym. This one was a hole-in-the-wall dungeon with barbells, plates, and beer cans crumpled on the bathroom floor. Nobody said hi to each other. The atmosphere was cold, the facility was poorly run, and no one cleaned anything.
But that experience was equally formative. Josko learned exactly what not to do — which is why Kraken’s facility today is meticulously clean, welcoming, and private. No dogs in the gym (clients don’t want to blow dog hair off the floor before doing planks). No cold atmosphere. Every person who walks in gets greeted.
Sometimes the best education in business is seeing what a terrible version looks like.
From 600 Square Feet to 7,000
When COVID hit, Josko saw an opportunity to leave the dungeon gym. He and his wife found a 600 square foot space — just the two of them, training clients in a tiny room. It was small, but it was theirs.
It got busy fast. In 2021, Josko and Brandon partnered up and signed a lease on a 1,200 square foot location. The original plan was simple: just two personal trainers, each making their own income, no employees, no overhead.
Then Brennan — now Kraken’s operations manager — approached them about joining. Josko and Brandon agonized over the decision. “What if he sucks? What if it doesn’t work out?” They were still in the middle of COVID, unsure if they’d even be allowed to stay open week to week.
Brandon compares that era to Forrest Gump’s shrimp boat: a massive storm hits, every other boat crashes, and somehow theirs survives. Kraken kept trudging forward — one foot in front of the other — and grew through one of the hardest periods to run a small business.
In 2023, they signed the lease on the current location in North Burnaby: 7,000 square feet, purpose-built for personal training, with a dedicated podcast room. From a mobster’s gym to a facility built exactly the way they wanted it.
Why Personal Training, Not a Regular Gym
Kraken has always been a personal training gym — not a place with rows of machines and a monthly membership. That’s been true since day one in the mobster’s gym, and it hasn’t changed at 7,000 square feet.
The reasoning is straightforward. Josko and Brandon both started as lifeguards in Burnaby, teaching swimming lessons to groups of eight kids at a time. That experience showed them the difference between group instruction and one-on-one coaching. When you funnel all your attention into one person, the progress is dramatically faster.
Brandon describes the mindset shift: “I used to think — why would I pay someone to make me exercise? I already exercise.” But then he realized: paying someone to fast-track three years of trial and error into three months is one of the best investments you can make. The cost of losing time is worse than the cost of losing money.
This shows up constantly at Kraken Fitness. Clients walk in having stretched their hip flexors for five years — and when Kraken’s trainers actually test them, the hip flexors are fine. It’s the glutes that are tight. Five years of effort, wrong target. A personal trainer identifies that in the first session.
Even physiotherapists and experienced gym-goers train at Kraken. They have deep knowledge in their own field, but exercise programming, rep ranges, and hypertrophy-specific training aren’t their expertise. Accountability matters too — knowing your own body subjectively is different from having someone objectively assess your movement patterns.
The Gym for Non-Gym People
“The gym for non-gym people” isn’t just a slogan at Kraken Fitness — it’s the actual identity of the business. It’s on the website, on the signs outside, and it’s what clients say when describing why they chose Kraken over other gyms in Burnaby.
Josko and Brandon surveyed their clients and heard the same thing over and over: “At other gyms, I don’t feel comfortable. At this gym, I feel comfortable.” That’s the environment they designed for — people who wouldn’t walk into a Gold’s Gym and feel at home.
The podcast follows the same philosophy. When Kraken was running the Vancouver Fitness Podcast, the content skewed toward what Josko and Brandon personally found interesting — jiu-jitsu, deep kinesiology topics, niche biohacking. With the Kraken Power Podcast, every episode is built for everyday people: the parent juggling a family, the professional with no time, the person who hasn’t exercised consistently in years.
The content is intentionally accessible. Josko puts it bluntly: “How is optimizing your HRV during sleep going to be applicable to you when you don’t even know how to fall asleep within an hour?” Kraken’s podcast — and its gym — start where real people actually are, not where fitness influencers think they should be.
Simple nutrition for everyday people. Fitness for everyday people. Basic biohacking that actually works. As Brandon puts it: “Everyday people, extraordinary results.”
FAQ
How did Kraken Fitness get its name?
Kraken Fitness is named after founder Josko’s last name, Krkan. He anglicized it to “Kraken” — like the sea monster — when starting the business in 2016. The name predates the Seattle Kraken NHL team by several years. The sea monster branding has been part of the identity since day one.
When was Kraken Fitness founded?
Kraken Fitness was founded in 2016 when Josko started personal training under the Kraken name. The business grew through multiple locations — a 600 sq ft COVID-era space, a 1,200 sq ft partnership gym, and finally the current 7,000 square foot facility in North Burnaby, signed in 2023.
Is Kraken Fitness only for beginners?
No. Kraken serves everyone from complete beginners to physiotherapists and experienced gym-goers. The “gym for non-gym people” slogan means the environment is designed to be welcoming and non-intimidating — but the coaching is individualized, so advanced clients get programming matched to their level.
What makes Kraken different from other gyms in Burnaby?
Kraken is a coached transformation gym, not a membership-based facility. Every client gets a personal trainer, individualized programming, and nutrition coaching. The private environment, 45-minute sessions, and behavior-first approach are built specifically for people who feel out of place in traditional gyms.
Who are the owners of Kraken Fitness?
Josko (CEO/Visionary) and Brandon Ngai (COO/Integrator) co-own Kraken Fitness. They’ve been friends since high school, lifeguarded together, and built Kraken from a one-person operation to a full coaching staff. They also host the Kraken Power Podcast together.
Ready to Start?
If you’ve been thinking about personal training but never felt like a traditional gym was the right fit, Kraken offers a free trial week at their private facility in North Burnaby. No commitment, no pressure — just show up and see if it feels like the right place.
Listen and Watch
YouTube: https://youtu.be/O11pwJ_Wt0U
Spotify: https://open.spotify.com/episode/5ryh3VSNkJMRca2tEOyC2y?si=pCRmu-rTS-G7BdN-EyElRw
Apple Podcast: https://podcasts.apple.com/au/podcast/history-of-kraken-ep-1/id1769000945?i=1000669821942
About the Author
Josko Kraken is the founder of Kraken Fitness in North Burnaby near Brentwood, and Brandon is co-owner. Together they host the Kraken Power Podcast. With a combined two decades of coaching experience, they’ve built Kraken into a coached transformation gym serving non-gym people across the Greater Vancouver area. Their coaching philosophy centers on behavior change, sleep optimization, and building systems that work even on your worst week.




